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Overview:

When we began our SEO campaign for a jewelry brand, the company was generating 11K organic visitors per month and ranking for 5K organic keywords. A year and a half later, our strategic efforts paid off as we achieved a remarkable increase, reaching 41K organic visitors and 19K organic keywords. This case study outlines the approach we took to drive this substantial growth.

The Challenge:

In the highly competitive jewelry industry, it was crucial for the brand to differentiate itself and improve its visibility across search engines. The brand needed a comprehensive SEO strategy to increase organic traffic, boost keyword rankings, and establish a stronger online presence.

Our Approach:

We implemented a three-pronged SEO strategy focusing on content creation, on-page optimization, and backlink building to achieve the desired results.

1. Content Strategy: Diversification and Depth

Objective: Expand the brand’s content portfolio to cover a wide range of jewelry-related topics, making the website a comprehensive resource for potential customers.
Execution: We developed a diverse content strategy that included:
- Comparison Guides: Detailed articles comparing different diamond types, sizes, prices, and styles, providing valuable insights to customers making purchasing decisions.
- Jewelry Comparisons: Content focusing on the differences between various types of chains, necklaces, and bracelets, highlighting the unique features of each.
- Historical Insights: In-depth pieces exploring the history behind popular jewelry styles, adding educational value to the brand’s offerings.
- How-To Guides: Practical advice on jewelry cleaning and care, positioning the brand as an authority on jewelry maintenance.
Outcome: The diverse content strategy attracted a broader audience, improved keyword rankings, and significantly boosted organic traffic.

2. On-Page SEO: Targeted Optimization

Objective: Optimize key product and collection pages to ensure they rank at the top of search engine results for high-intent keywords.
Execution: We focused on optimizing critical on-page elements, including:
- Meta Titles and Descriptions: Created compelling, keyword-rich titles and descriptions that improved click-through rates and search engine visibility.
- H Tags Optimization: Structured content with relevant H1s, H2s, and H3s to enhance the page’s relevance for targeted keywords such as “Cuban links,” “tennis chains,” “baguette rings,” and more.
- Keyword Targeting: Ensured that the most important keywords were strategically placed throughout the product and collection pages.
Outcome: The targeted on-page optimization efforts resulted in improved rankings for key jewelry products, driving more traffic to the site.

3. Backlink Strategy: Building Credibility

Objective: Increase the brand’s domain authority by acquiring high-quality backlinks from reputable sources.
Execution: We secured backlinks from top-tier publications, including Men’s Journal, USA Today, and Life and Style. This approach focused on:
- High-Quality Links: Prioritized backlinks from authoritative and relevant sources to boost the brand’s online credibility and search engine rankings.
- DR Growth: The strategic backlink acquisition led to a significant increase in the brand’s Domain Rating (DR) from 13 to 30.
Outcome: The enhanced domain authority contributed to better search engine rankings and overall, SEO performance.

Results:

Organic Traffic: Increased from 11K to 41K visitors per month, representing a 273% increase.
Organic Keywords: Expanded from 5K to 19K, representing a 116% increase.
Domain Rating: Improved from 13 to 30, representing a 131% increase.

Summary:

Our SEO campaign successfully elevated the jewelry brand’s online presence, making it a go-to destination for customers seeking valuable information and high-quality products. By diversifying content, optimizing key pages, and building authoritative backlinks, we achieved substantial growth in both organic traffic and keyword rankings, solidifying the brand’s position in the competitive jewelry market.

Boosting Organic Growth for a Jewelry Brand

273%

Organic Traffic

116%

Organic Keywords

131%

Domain Rating