Overview:

When we began our SEO campaign for a supplements and nutrition brand, the company was already established with 91K organic visitors per month and 16K organic keywords. However, in just two years, our tailored SEO strategy propelled the brand to new heights, achieving 222K organic visitors and 43K organic keywords. Here’s a breakdown of how we accomplished this rapid growth.

The Challenge:

Operating in the highly competitive supplements and nutrition industry, the brand needed to differentiate itself from countless competitors. With a unique advantage of being fully plant-based, non-GMO, and organic, our goal was to amplify this distinction while significantly increasing organic traffic and keyword rankings.

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Our Approach:

We developed a comprehensive SEO strategy focusing on content creation, aggressive on-page optimization, and selective backlink building to maximize the brand’s online visibility and authority.

1. Content Strategy: Leveraging Plant-Based and Organic Advantages

Objective: Differentiate the brand by emphasizing its plant-based, organic, and non-GMO ingredients while expanding its digital footprint through high-quality content.
Execution: Our content strategy focused on long-tail keyword searches around product-related questions and high-interest topics, including:
- How-To Topics & Guides: Step-by-step tutorials on supplement use, benefits, and comparisons.
- VS Comparison Pieces: Content comparing different supplements such as protein powder vs. whey protein, creatine vs. BCAAs.
- Recipe-Focused Content: Engaging protein-based recipes, demonstrating creative ways to use supplements in shakes, smoothies, baked goods, and more.
Outcome: This content not only resonated with the brand’s target audience but also dominated Google’s featured snippets and AI Overviews, significantly increasing keyword rankings and organic traffic.

2. On-Page SEO: High-Volume Optimization

Objective: Optimize PDP (Product Detail Pages) to rank highly in search engine results for critical product-related keywords.
Execution:
- PDP Optimization: Optimized meta titles, descriptions, and H tags with unique keywords tailored to each product.
- FAQ Expansion: Developed robust FAQ sections for PDPs to improve rankings and user engagement.
Outcome: Achieved #1 rankings on Google for key PDP and collection pages, boosting conversions and search visibility.

3. Backlink Strategy: Targeted Authority Building

Objective: Enhance the brand’s domain authority through strategic backlink acquisition from high-authority publications.
Execution:
- Selective Backlink Building: Acquired high-quality backlinks from both branded and non-branded anchor text, funneling authority toward key PDP and collection pages.
- Legacy Media Features: Secured coverage in top-tier publications such as USA Today, Men’s Health, and US Weekly to elevate brand credibility and domain authority.
Outcome: The combined backlink efforts solidified the brand’s rankings on page one, helping maintain position over time while increasing the Domain Rating (DR) from 49 to 71.

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Results:

Organic Traffic: Increased from 91K to 222K visitors per month, representing an 83% increase.
Organic Keywords: Expanded from 16K to 43K, representing a 91% increase.
Domain Rating: Improved from 49 to 71, representing a 38% increase.

Summary:

Our SEO campaign successfully elevated the supplements and nutrition brand to a dominant position in a highly competitive market. By leveraging the brand’s plant-based and organic advantages, executing a high-volume on-page optimization strategy, and strategically building backlinks, we achieved remarkable growth in both organic traffic and keyword rankings within two years. This case study demonstrates the power of a well-executed SEO strategy in driving substantial digital growth.

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Rapid Growth For a Supplements and Nutrition Brand

83%

Organic Traffic

91%

Organic Keywords

38%

Domain Rating